Student Music Video

-          Camera

establishing shot- There is an establishing shot shown at the beginning of the music video this shows the location and the where abouts that they are. It has no real link to the song but it fits very well in way that it is portrayed. Also it used to cut to different angles and shots of the back ground dancers dancing through out.
hand held- There is the use of a hand held shot and this is usually used to connote danger and I think it has been used in this to do exactly as the camera moves in and out the girls dancing and comes across that you should feel intimidated by the girls as they are singing about how they 'run the world'. Also how girls are superior.
P.O.V- There is a good use of the angle point of view which is good to see on how she is seeing every thing and it shows the audience that she is intimidating and has some form of presence.
long shot + mid shot + close ups- There is the use of mid, long and close ups and they all work together extremely well as they are all used and put together with the dancing and the continuity it used very well with these as the dancing flows well together as the shots are changing through out the music video.

-          Edits

green screen- The use of the green screen is used very well with the use of as a fire wall in the back ground which shows the aggression coming from the girls and the determination to get what they are wanting to achieve.
jump cut-There are jump cuts used between the different shots which is used extremely well as it jumps to different locations and areas where the girls are dancing and singing.
cut- The cut is a standard use of editing and when used correctly helps the music video run smoothly.
shallow/deep focus- This is used to help black out any thing that is insignificant in the footage and this is used through out the video and works extremely well as works as some times it can be used in correctly.

-          Mise-en-scene

C- The costume is very well thought through and you can see a lot of different outfit changes even with the back ground dancers. For example there is the use the main singer wearing barely any thing and is exploiting her self but this helps appeal to the male audience and they will feel drawn in watching this. This connotes a seductive image on the girls which I do no believe in but the audience seem to like it. Also the use of the camouflage clothing is very good as it shows discipline which is what they are trying to portray like the world is their 'ship' to run and they are trying to keep it in order.
L- There is a range of lighting such as high key and natural lighting depending on the location of the footage. All the lighting is around the same as there are no dark or evil moments and is all upbeat and bright which works well to the song and lyrics.
A- All the actors are female which works well with the song as it on about girls ruling. They are all well rehearsed and you can tell that they took their time and effort to cast their characters and I think personally that they would have auditioned them and you can tell that they have a real knack for acting and dancing synchronized.
M- There is a lot of heavy make up used within the video and this is used to make them look seductive and think this is used for more of a manipulating technique to seduce the men and be higher than them by being able to control them by looks.
P- There isn't many props used apart from the use of fake money which is good as it is used when the song is on about making their 'Billions' .
S-There is a variety of location such as a bath tub and in a tunnel. These locations are rather original but they are used very well and shows a great variety.

-          Performance (actors)

The performance that is seen within this music video is extremely well rehearsed and all the girls seen in it are all in sync and you can tell that a lot of time and effort has been put into this music video with plenty of extra time spent on it. The lip syncing is very well done and i am unable to pick out any parts within the music video where the lip syncing is not in time with the song. The use of all girls through out the video is very smart and works extremely well with the lyrics because if all males or any males featured in this music video then it would not have the same affect of using all the girls within the music video.

-          Concept- The concept is that the girls are trying the be dominant and over the male sex and this image is portrayed very well.

-          Narrative- There is no real narrative within the music video as it just jumps to different locations of the girls dancing and the main artist singing. This works extremely well as there is so much going on you are wanting to continue watching though out even though there is no story line.