Monday, 18 November 2013

Digipak Ideas

These are our ideas for are digipaks. As you can see here we have followed the same basic structure as 'Madness' do for their CD covers. This CD case is rather simplistic but using the correct generic conventions it could work. The cover has the main singer standing at the front with other characters from songs behind him peeping over his shoulder. This helps relate and promote 'Madness' 'Our House' as they are all sneaking up behind which is sort of what you see within the music video as they enter the house uninvited. The title as you can see is rather simple too. On the back there is not much to it .
As you can see  it consists of simply the track listing running down the side and a barcode at the bottom and obviously the company that is helping produce this will be seen on the back. Also there will be a barcode which is obviously common sense but that is all this idea entails of but I think if created correctly it can be very affective.

This idea as you can see is still rather similar to the previous design as we think that creating a cover that matches the generic conventions to 'Ska' will be a better way of selling them instead of going against them as it may not be as successful. This cover has the artist standing at the front with band members and characters from 'Our House' whispering and making the impression that they are saying shush behind his back as if to give the impression that he is unaware of them standing behind them which matches the music video 'Our House' as these characters enter the house uninvited and he is then unaware of where they are. There is the use of the black and white checked theme which is seen through out many 'Ska' albums. This theme is used on the title and around the edges of the front cover on the back it will consist of track list running all the way down the side. I have taken an idea of a previous 'Madness' album cover by putting lots of different images of the band and characters in different poses scattered around the outside as I thought this was very effective. The black and white checked theme will not be used on the back as it used plenty on the front but this may change as it may help link the front and back together. Then there will be obvious things included such as the record company, date of being released and a barcode.




Here you can see that we have gone for a totally different approach too the other ones that we have designed. The front cover is laid out in boxes, with a more formal lay out. Within each box there is a different picture of the artist and the house. The first picture is of the artist's face and the second one is a clip of him running out of the building from 'Madness' 'our House' . The font of the text is rather formal. Here we have gone against the generic conventions for a CD case with no black and white checked theme or the black and white effect either that you usually see. The spine is simplistic with just the name of the band on it in a formal font. The back consists of little pictures from the music video too like from the front cover with the track list running down the side. Also there will be the date of release and a barcode etc.
Here you can see is the middle of the CD case. The middle consists of the CD and maybe some form of booklet on the left. Here you can see that there is the disk on the right and the design on the on it is very simplistic and just has the name od the band and the album name on in it. This will be in a black font with a white background. On the left side is the lyrics to 'Madness Our House' this will be printed in on the inside of the album. We thought this was a good idea as it helps promote 'Our house'

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