Tuesday, 3 December 2013

Brand identity

When promoting a bands album in a magazine advert you find that there are many similarities more than differences when they do this. This is because you want the audience to be able to identify similarities from the Album when looking at the magazine advert.
As you can see here is a magazine advert for the album 'Green Day' 21st century breakdown. As you can see the magazine advert is almost identical as the CD album but it just elaborates or more information than is given on the Album. For example on the magazine advert it is telling the audience when the album is being released and with having the same image as the album cover the audience as soon as they see it they will be able to know what it is who it is by and how long it has been out for. It is also promoting a single song which means they may have high hopes for it being a big hit or that it already is a big hit and that they are telling the audience that this song is included to help increase the sale.

As you can see they have also used the same font in the same colour and size as well. This means that this will become some form of theme or logo for them which also helps them to be recognised by the audience.




No comments:

Post a Comment