We have decided as a group that are target audience is going to be a wide range of people because of the time era that our song is from we our trying to modernize the music video but yet still keep the 80's wthin it so that we will have two specific target audiences. For the young audience it will be 16-25 because of the modernness of our video and the fun party atmosphere. The older audience will be 30-50 because they will be the most familiar with the song and the type of music.
Upon looking at Madness music videos and others in that their genre, it is clear that there is an audience for them. The song that we are doing has over 4 million views on YouTube showing that it is a popular song and people listen and watch.
Similarly The Specials - Ghost Town has over 2 million views.
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