What makes a music video appeal.

I went in a pair with Jess Hordon and we researched and viewed various music videos and took notes about how they appealed to us and what made them appeal to us and why we liked them so much. We looked at the type of techniques and editing that made all of this work.

The tinted colour made the scene look western and have a urban setting about it. The music was slow paced at this point meaning the editing was slow to. This went with the speed of the song. With the main singer looking into his reflection in the window the reflection was blurry and gave the effect that it was hot as the image gave the same affect as it does on a hot day on the road. Also with him looking in to the window it shows him plucking up the courage to go into the bank. With the surroundings being so empty and the only people around wearing suits and black shades this connotes a sense of danger around the corner.

When the speed of the song speeds up the editing of the songs speeds up and the colour changes to black and white to signify the security cameras in the bank. With there being numbers counting down when the view from the security camera is shown this shows that time is running out and creates suspense and you start to become nervous and worry if they are going to make it out which i think is a great technique for the audience to engage and carry on watching the music video. With the security camera having a low angle you can't see their faces so it also creates enigma.

There was a lot of creativity used in this music video that was used wisely for example the use of the guitars for weapons. i thought this was a great technique and also when the bullet shells fly up it gives a dramatic affect to the scene where they are firing there 'weapons'.  I also thought it was creative when they end up robbing the bank and stealing music notes not actually notes (money).

The music video also starts at the end with the music notes flying about where as at the end they get chucked. In my opinion i think the hole music video is very smartly put together and created. i found that the more action and up beat music and editing the more engaged the audience keeps.