Goodwin and mulvey theories
Andrew Goodwin has identified a number of key features which distinguish the music video as a form:
There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the music.
Genres are complex and diverse in terms of music video style and iconography.
Record companies will demand a lot of close-ups of the main artist vocalist.
Voyeaurism is present in many music videos, especially in the treatment of femailes, but also in terms of systems of looking. Some examples are screens within screeens, cameras, etc.
There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
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